OKState Flashmob!

For my Advanced PR Media class, we decided to learn certain PR skills and strategies by having fun. :) Recently at Oklahoma State University, The School of Journalism and Broadcasting changed their name to The School of Media and Strategic Communications. To promote this, my professor along with our class decided to do a Flashmob. In class one day, we watched the T-mobile Flashmob commercial and discussed the great amount of success it received to advertise their "Life is for Sharing" campaign. A Flashmob is a random group of people assembling in a public place to perform a rehearsed routine.

This event took much preparing by recruiting OSU students to participate, deciding means of sound, choosing the songs for the mixtape, three dance rehearsals, tshirt designing, and of course, the time, place and location. We knew this event would be about a months work of planning so we decided the first Big 12 football game against Texas A&M University would be a perfect time.  Every game day, OSU has The Spirit Walk. This is when the football players walk from their hotel to the football stadium. Many fans, students and families gather to cheer them on. Immediately following the Spirit Walk, we performed our Flashmob. It was so much fun and we really had a great turn out. We danced to songs anywhere from "Teach Me How to Dougie" to "Should Have Been a Cowboy" to "Footloose".

We are beginning the process of gathering our video and camera material to creat a documentary of our entire process and planning. This will really help us further our knowledge in Public Relations. Pictures and the final video will be posted soon! But for now, here is the youtube video to get an idea. OKstate Flashmob Raw Footage

Oh and P.S.-- We beat A&M that night!